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The Marketing mix - Promotion (Promotion mix (Advertising, Personal…
The Marketing mix - Promotion
Promotion mix
Advertising
Personal selling
Sales promotion
Pubic relations
Product publicity
Direct marteting
digital marketing
Sponsorship
Communication mix
Desired massage
Financial resource
Target audiences
Goals of the communication
Communication process
Source
Accuracy Coded message
Technical problem
Medium of transmission
Noise
Receiver
Accuracy Decode message
Semantic problem
Feedback
Effectiveness problem
Audience experience
Planned marketing
Service experience
Product experience
Unplanned marketing
Engagement
Cognitive
Relational
Behavioural
AIDA
Attention
Interest
Desire
Action