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Assumption Testing (Pain relief is most important (Found from interviews,…
Assumption Testing
People would
trust it
This needs to be tested during
the Ideation phase with users
User attitudes suggest they will
be open to try new solutions
Lack of current solutions
Possibility to reduce intake of pain killers
& other medications
Pain relief is
most important
Found from interviews
Current solutions all target pain
The pain stops them from doing everything else
Users will refer
us to others
Quote from Talk
People using Q&A to
recommend other products
Users are unhappy
with current solutions
Further interviews needed
Pain relief is enough
from a product
Current solutions only target pain
Medication used is generic for relief
Users are willing
to spend money
Within reason
Large percentage unable to work
They're spending on current solutions
Users would stop using current solutions
Test if concept relieves pain to
the same level as current solutions
Current treatment of arthritis is a combination of solutions - so this could be one of those combinations
Solution is universal across
all user segments
Current solutions are generic to age & gender
People of different lifestyles need to be interviewed - Retired, employed, unemployed
It would be accepted by Doctors/Hospitals
Current solutions don't target the specific disease,
only the symptoms - pain & inflammation
Would need to be proven to work and be safe
Users are willing
to try new solutions
Users are frustrated with lack of current solutions
Would need to be assured of
the safety of the concept