Co-cultural Theory pg 415-417,424
Author: Mark Orbe
Co cultural communication involves a combination of the communication approach (assertive, aggressive, non assertive) and the preferred outcome
:star:Focus is to explain and predict how people in positions of relative powerlessness or marginality communicate among themselves and with outsiders
Building on Standpoint and muted group theory--
Researched: First generation students, gay men, African American men, and a selection of groups claiming lower social status.
Orbe's findings: 26 co cultural negotiating strategies including: Emphasize commonality, Avert controversy, overcompensate, bargain, self satire, educate others, avoid, attack