Overview Points
-Turner Coined Term "Demotic Turn" in Understanding Celebrity- 'ordinary celebrities' (reality tv, DIY celebrity websites)
-Turner rejects that this is democratic process
-Reviews trends in this time in history in celebrity production and consequences**
1)amplification of Industrial use and disposal cycle (fall as fast as they rise)
-Ordinary people turning themselves into media content
-demand for ordinary ppl wanting to be a celebrity: shift from elite to ordinary-- reality tv, confessional talk shows, docu-soaps, reality-based game shows
-Reality TV such as Big Brother becomes part of audience routine (day to day life) --Important point for Turner
-pg. 156**Chris Rojek (2001) coined term "celetoid":** examples- lottery winners, one-hit wonders, stalers, whistle-blowers, sports arena streakers, have a go heroes, mistresses of public figures------Command media attention one day then forgotten
-Turner: celetoid--- no identifiable talents, goal is media visibility not career driven, short lifecycle as public figure
pg 156 -Media producing celebrities on their own---media used to pick up or respond to celebrities created organically in other industries