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PRODUCT (OVERVIEW (Tangible (physical object, perceived by touch),…
PRODUCT
OVERVIEW
Services
non-material actions
Ideas
creation of intellect
Goods
Physical products
Tangible
physical object
perceived by touch
Intangible
perceived indirectly
4 LEVELS
Core Product
customers feel then purchase products
different core bebefits to different users
different target market -> different core products
Tangible Product
features
brand name
quality
styling
packing
Augmented Product
supporting services
Promised Product
characteristic attached products