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exchange (Qualification (Cant pay to attend. can't buy way in), Both…
exchange
Qualification
Cant pay to attend. can't buy way in
Both have vendor facing VPs
1-4
Inc - right people right time
Noisy - stand out from crowd
EA - find them - with the trials win the market
BBD - find the free radicals
Killer one line
Our expertise is helping clients win next major piece of business
Audience triage
Broadly broken into three
first are those who have already decided they want the type of solution you offer
These will be the hottest prospects - most clients want to spend the most amount of time and budget on these
Second are those who are probably aware of the solutions, but for whatever reason, they have another itch to scratch
They will buy, but not immediately - perhaps 6- 18 month out. Would you still regard these as worth
I-ANNA
Hook &
Thin Slicing