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External Elements Affect Consumer Behavior (Reference Groups (Traditional…
External Elements Affect Consumer Behavior
Culture
Sum of total learned beliefs,values and customs
Forms of cultural learning
Issues in culture
Sharing of culture
Culture is dinamyc
Measurement of Culture
Value Measurment Suvey -RSV
Subculture
Distintic Cultural Group that exist as and identificable segment
Subculture by age
Baby Boomers
End of WW2,Cold War,
1946-1964
Sexual revolution and drug consumption
Generation X
1965-1979
Work Extra Hours
Boom of AIDS
Generation Y - Millenials
sociable
19809-1994
Respect for etnic, cultural and sexual diversity
The ederly
Goverments Benefits
US : 65 and older
Treatments of Longer expectancy of life
Mexico: 60 and older
Reference Groups
Group: two or more people who interact to acomplish either individual or mutual goals.
Symbolic Group
An individual is not likely to recieve membership despite acting like a member
Reference group
Normative
Influences in the behavoir of the individual
Comparative
Norms serve as benchamark
Indirect
Ideintified with a person
Membership group
Must...
Compare
Legitimize
Inform
Influence
Celebrity Appeals
Family
Traditional Family Cicle
Socio Ecoonomic Level
Division of members of a society into a hierarchy of distinct status classes
Socioecnomic Variables
Measurment of social class
Objetive measures
Composite variable indexes
Index of status characteristics
Socioeconomics status score
Composite variable index
Geodemographic clusters
Chapin social status scale
PRIZM
Single Variable Index
Single Variable Indexes
Subjetive Meausures
Variables
Showers
Spotligths
Bathrooms
Foolr made
Rooms
Cars
Stove
Education
