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Marketing mix PLACE - B207, block1, reading 7 (Omni-channel (Internet,…

- - - - Price
      - Terms
  - - - Buyers
      - Consumers
  - - - Roles
      - responsibilities
      - Restrictions
      - Rewards
      - Sanctions
    - - Within the law
        
        Exclusive distribution
        
        Exclusive dealing
        
        Sales territories
        
        Tying agreements
      - Legal issues
        
        Monopolies
        
        Restriction of competition
        
        Restrained trade
- - - - Franchise e.g. Burger King
  - - - Power
        
        e.g. Supermarkets
      - Size
  - - - e.g. Apple
- - - - Widespread
      - Convenience
    - - Fewer/selective outlets
    - - One or few outlets
    - - Short channels
  - - - Dense population
        
        Hourly delivery slots
      - Locality
        
        Same day e.g. ARGOS
      - No internet
        
        Telephone ordering