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Key Industries (Financial Services: going direct stock market trading &…
Key Industries
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Banks
Banking has been greatly affected by the internet as it is a service that can easily be digitized & automated
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Professional Services
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The professional is dominant & the consumer is inexpert & therefore dependent within the relationship
The internet reduces the indo asymmetry that is inherent in the relation between professional & those they advise
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Travel
The internet has allowed all tour operators access to a wider audience & enabled them to use dynamic pricing & the demand-based pricing popular in service industries more effectively
The convenience of finding & planning your holiday cannot be outmatched as you have access to far more service providers through this channel than any competing offering offline