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Marketing Research - B207, block 1, reading 3 (Market research…
Marketing Research - B207, block 1, reading 3
Market research
Policy
Development
Implementation
Evaluation
Public consultation
Government thinking
Public opinion
Product development
New trends
Changing habits
Communications
Two way
Inform communication channels
Attitudinal
Perceptions
Opinions
Prfeference
Satisfaction
Public relations
Behaviour
Media
positioning
branding
Attitudes
Behavioural
What
Why
Market measurement
Profile
Segmentation
Sizes
Time
Trends
Changes
Composition
Process of MR
Collection
Main
Secondary
Primary
Exploratory research
Exploration 'secondary'
Pilot 'Primary'
Analysis
Qualitative
Statistical
Research planning
Define
Objectives
Questions
Hypotheses
Research
Brief
Proposal
Initial design
Sampling
Method
Analysis
Reporting
Written
Presentation
Data collection
Organisational records
Quantitative (Mainly)
Sales data
Complaints record
Loyalty scheme
Website useage
Accounting records
Market research
Primary
Quantitative
Experimental
Diary (numerical)
Observation
Tracking
Survey
Qualitative
Projective techniques
Diary (Textual)
Focus group
Accompanied shop
Interview
Secondary
Quantitative / Qualitative
Research (other project)
Research behaviour patterns
Marketing intelligence
Quantitative / Qualititative
Observation
News articles/reviews
Website forums
Trade publications
Books
Periodicals
Small business/ Non-profit
Use secondary data
Informal surveys
Talk
Internet
Competitor observations
Ethics
Consumer personal data
DPA
GDPR
Privacy
Participants
habits
life styles
preferences
online presence
behaviour
Fraudulent use
Skewing answers
misuse
Negative answer avoidance
Codes of practice
AMA's Code of ethics
UK MRS's Code of conduct
Canadian Marketing Assoc code of ethics