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SWOT (Strength (Innovative product (Use of technology), Great designs…
SWOT
Strength
Innovative product
Use of technology
Great designs
Bright colours
High Quality
3/5 years warranty
James Dyson Foundation Employees R&D
Weaknesses
High prices than competitors
Copy patterns
Washing machine failure
Opportunities
Global expansion
New feature meet customer needs
Economy of scale
Threats
Cheaper bagless vacuum cleaners
competitors with high brand power