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Cleartrip - Flights (Facebook + Instagram (Frequent travelers, Corporates…
Cleartrip - Flights
Facebook + Instagram
Frequent travelers
Corporates away from home
Business travelers
Dynamic ads to travelers
Remarketing
Newly engaged or wed (Likely to travel)
Anniversary coming soon (Likely to travel)
Premium Job title (Assuming they always travel by air)
IT employees (Proxy targeting) (Usually they are from other state)
High value goods affinity (Proxy targeting) (Assuming they always prefer air travel)
Expats India worldwide targeting
Travel agencies
Air travel (Interests)
Targeting people likes competitors' FB page
Google Display
Keyword targeting (Contextual) P
Search Companion Marketing ads (Contextual) P
Placement targeting (Contextual) P
Placement + Keyword targeting (Contextual) P
Custom affinity targeting (Competitor) P
Remarketing Ads P
Dynamic Remarketing ads P
Gmail ads (Contextual) B+P
Google Search
Broad modifier match Campaigns
Exact match campaigns
Dynamic search campaigns
Remarketing for Search campaigns
Dynamic Remarketing for Search campaign
Brand campaign
Competitor campaigns
App Download
Facebook
UAC
App Extensions in Search Ads
Affiliate Marketing (Direct publisher tie up for low-cost traffic)
Linkedin Ads (Targeting decision units for b2b business travel needs)