Singapore second generation hawkers (Challenges (working lifestyle (Hot…
Singapore second generation hawkers
Hot & oily
Quit the hawker trade
No family time
Hawkers have little to no education
Reluctant to join the hawker trade
Leading to dying of food heritage
Young hawker not a good cook
Nobody support 2nd generation hawker
Hard to make a living
Not sure if worth the investment
Locations of certain hawker centers
Near F&B that are famous
Afraid of low customer rate.
Deter them from renting a stall there.
May not be able to cope with customer base.
Far from city
Building customer base
Just finished studying
First experience in this trade
No customer base to begin with
Nobody willing to try as they are new
-vely affects business
Able to have much more resourceful ideas
Benefit through using social media
Stalls can gain faster publicity.
working in specific ways to gain more buyers
Increase in profit/ business
2nd generation have more reason to continue
Thus preserving SG food heriatge
Customer base + first generation hawker to help
Easier to cope than those with no help
More likely to continue in the trade
Too much responsibilities.
too much work to be done as a hawker
Unable to cope.
Have to live up to customer expectations
Lack of self-confidence
Not used to being a hawker.
High cost $
Afraid of business failure
Don't want to be seen like uneducated
Don't consider hawker as their jobs.
Customers doubt their skills.
Can't gain the trust of older customers.
Have something unique
Stall has more value and heritage to it
Only attracts a specific customer base
No gain in customer growth.
Able to keep up with trends
Attracts more customers
Old customers don't come back as often
Lose some of your customer base.