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HEWLETT PACKARD COMPANY (DESKJET PRINTER) (DISTRIBUTION PROCESS (4 PROCESS…
HEWLETT PACKARD COMPANY (DESKJET PRINTER)
HISTORY
FAOUNDED IN 1939 BY WILLIAM HEWLETT AND DAVID PACKARD
HEADQUARTER IN PALO ALTO, CALIFORNIA
IN 1990, HP HAD OVER 50 OPERATIONS WORLDWIDE, WITH REVENUES OF $13,2 BILLION AND NET INCOME $739 MILLION
PRODUCT
IN 1988 HP INTRODUCED THE DESKJET PRINTER AND MOST SUCCESSFUL PRODUCT
MANUFACTURING PROCESS
PRINT CIRCUIT ASSEMBLY AND TES (PCAT)
APPLICATION SPESIFIC INTEGRATED CIRCUITS(ASIC's)
READ ONLY MEMORY (ROM)
FINAL ASSEMBLY AND TEST
CYCLE TIME ONE WEEK
OPERATED IN A PULL MODE
DISTRIBUTION PROCESS
FAT SORTED INTO DESTINED
US DC
EUROPE DC
ASIA DC
VANCOUVER TO US DC IN CALIFORNIA > 1 DAY
4-5 WEEK SHIP TO EUROPE & ASIA
OCEAN TRANSIT
CLEAR CUSTOMS
DUTIES AT PORT OF ENTRY
LINE ITEM FILL RATE (LIFR)
ORDER FILL RATE (OFR)
4 PROCESS STEPS IN DC
RECEIVE PRODUCTS FROM VARIOUS SUPPLIERS AND STOCK THEM
PICK THE VARIOUS PRODUCT NEEDED TO FILL ACUSTOMER ORDER
SHRINK WRAP THE COMPLETE ORDER AND LABEL IT
SHIP THE ORDER VIA THE APPROPRIATE CARRIER
CONCLUSION
OPTIMUM INVENTORY LEVEL CAN BE OBTAINED BY ESTIMATE THE FORECAST MORE ACCURATELY
SAFETY STOCK IS IMPORTANT FOR EACH DC DEPENDS ON THE LEADTIME TO EACH DC
SUPPLY CHAIN
SUPPLIER
PCAT
FAT
EUROPE DC
CUSTOMER
SUPPLIER
PRINT MECHANISM
FAT
FAR EAST DC
CUSTOMER
SUPPLIER
IC Mfg
FAT
ASIA DC
CUSTOMER
PROBLEM
MANY PRODUCT OPTION DUE TO GEOGRAPHY
LONG DC REPLENISHMENT LEAD TIME
HIGLY UNCERTAIN MARKET
OUT OF CONTROL INVENTORY SYSTEM
RECOMENDATION
REDUCE LEAD TIME
SHIPMENT BY AIR FREIGH
MAKE NEW PLANT ASIA & EUROPE
ERP IMPLEMENTED
IMPROVE FORECASTING SYSTEM
JEKKY MARTA -- NIM 29117121
