Globally, cultures are scared of cultural homogenization. North America - movies, TV, music, sports, and fast food
Japan - children's TV, electronic games, entertainment tech.
Western Europe - fashion, TV, art, philosophy
South Korea - TV dramas, movies, popular music
India - movies
The rapid diffusion of popular culture can cause consumers to lose track of the hearth of the good or idea (ex. Wii really being made in Japan, not U.S.)
Hallyu - waves of South Korean popular culture, has been moving through Asia
Ppl don't want to replace their local culture. They don't want popular culture to replace their local culture, no matter age, size, race, religion, poor, rich, ect.
Through policies and funding, the French gov. has helped maintain its cultural industries.