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Burt's Bee's Insights (Education & Research (Short term and…

- - - - sensitive to smell, color and absorption
        
        education on benefits and usage leads to product adoption
- - - - Several misconceptions & lack of information regarding sun damage and SPF products
  - - - Experts: trustworthy, credible, familiar Dermatologist/Everydaywoman/Beauty Advisor
        
        science, straightforward, benefits
- - - - Product Videos need to have it all
        
        show person using product
        
        relatable narrator
        
        What skin type is it for
        
        product benefits