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(:two: Triggers (Effectiveness (Attitude Accessibility) (Strength, Context…
:two: Triggers
immediate word of mouth
ongoing word of mouth
Effectiveness (
Attitude Accessibility
)
Strength
Context
Frequency
:one: Social Currency
Inner Remarkability
Leverage Game Mechanics
Making People Feel Like Insiders
Scarcity
Exclusivity
:three: Emotion
High Arousal
Psychologically (
Affective
)
:-1: Negative
Anger
Anxiety
:+1: Positive
Awe
Excitement
Amusement
Physiologically (
Physical
)
:four: Public
Social Proof
Behavioral Residue
products and initiatives that advertise themselves
:five: Practical Value
:six: Stories
