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Grunig & Hunt Model :silhouettes: (Two-way Asymmetrical Model (Seeks…
Grunig & Hunt Model
:silhouettes:
Press Agentry/ Publicity Model
One-way communication.
Makes use of persuasion, manipulation and half-truths.
Objective - tell rather than listen.
Does not use research to guide communication.
Public Information Model
Does not use research to guide communication.
Makes use of press releases to distribute information.
One-way communication.
Two-way Asymmetrical Model
Seeks to resolve conflict and promote mutual benefits, understanding and respect between the organisation and it's public/stakeholders.
Conducts formal research.
Uses communication to negotiate with the public.
Incorporates audience feedback.
Two-way communication.
Open and honest communication.
Two-way Symmetrical Model
Makes use of persuasion to influence audience to behave as the organisation desires.
Conducts research.
Two-way communication.
Incorporates audience feedback.