Please enable JavaScript.
Coggle requires JavaScript to display documents.
Introduction (Why study MIS (Marketing (toolkit (Search Engine Marketing…
Introduction
Why study MIS
Technology
changing business landscape
new technologies have
fueled data-driven decision making
redefined concepts of computing and software
fueled globalization
crushed costs
growing importance
all modern managerial
accounting
reliability of audit
major accounting firms have spawned tech-focused consulting practices
accountants work behind online accounting service platforms
Finance
Fin tech
block chain
finance careers
lending to tech firms
evaluating a borrower's creditability based on online behaviours
Marketing
digital/social media
track and monitor
online shopping
apps
location-based
cashless payment
toolkit
Search Engine Marketing (SEM)
search engine optimization (SEO)
customer relationship management (CRM)
personalization systems
Human resources
IIMT 2601
opportunities & challenges << Digital Economy
realize full potential of IT
future career
study of MIS
Both IT & business language
to leverage IT to make business impact
to make business sense out of IT