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MOTIVATION (2.APPROACHES TO MOTIVATION (2.DRIVE REDUCTION APPROACH (1…
MOTIVATION
2.APPROACHES TO MOTIVATION
1.INSTINCT APPROACH
2.DRIVE REDUCTION APPROACH
1.PRIMARY DRIVES
2.ACQUIRED/SECONDERY DRIVES
3.HOMEOSTASIS
3.NEEDS APPROACH
1.NEED FOR ACHIEVEMENT
1.MCCLELLAND STUDY
2.CAROL DWECK'S SELT THEORY OF MOTIVATION-LOCUS OF CONTROL-
INTERNAL-EXTERNAL
2.NEED FOR AFFILIATION/POPULARITY RULES
3.NEED FOR POWER
MCCLELLAND STUDY
4.AROUSAL APPROACHES
1.NEED FOR STIMULUS-STIMULUS MOTIVE-
2.YERKES DODSON LAW- AROUSAL AND PERFORMANCE- EASY TASK, DIFFICULT TASK
3.SENSATION SEEKERS
5.INCENTIVE APPROACHES
1.EXPECTANCY VALUE THEORY-TOLMAN
2.FIELD THEORY OF DECISION MAKING- KURT LEWIN
3.SOCIAL LEARNING THEORY-PEOPLE BEHAVIOUR PREDICTION -JULIAN ROTTER
6.HUMANISTIC APPROACH
1.MASLOWS HIERARCHY OF NEEDS
1.PHYSIOLOGICAL NEEDS
2.SAFETY NEEDS
3.AFFILIATION NEED
4.ESTEEM NEED
5.COGNITIVE NEED
6.AESTHETIC NEED
7.SELF ACTUALIZATION NEED
PEAK EXPERIENCES
2.SELF DETERMINATION THEORY OF RYAN N DECI
INTRINSIC MOTIVATION
1.BASICS