Please enable JavaScript.
Coggle requires JavaScript to display documents.
ZARA (The ZARA MODEL (Zara's Planning and Design Cycle (a year in…
ZARA
The ZARA MODEL
-
-
-
In-house Manufacture
fabric procurement
inditex own fabric sourcing company in Barcelona, Comditel
-
fabric finishing, Fibracolor
Setup time 4-5 days, whole process 1 week
-
-
-
In-Season Production
-
rest with rolling basis, in-house
-
-
In-season replenishment didn't require incremental capacity, but using close-to-sale time manufacturing and reallocation of resources
Distribution
centralized at Zara's distribution center in Arteixo, located among 14 manufacturing plants
shipment made twice a week by truck to europe, by air-freight to outside europe
-
-
-
-
-
Pricing Strategy
-
print price tags for multiple jurisdictions showing on the single tag all of its different prices by country
-
Growth Strategy
location of new stores chosen selectively to stake out sequentially new territories that could support Zara model
US market not a near-term priority because of its over-retailed, and have very basic fashion tastes, have to advertise, market for high volume sales tend to saturate
-
History of ZARA
founded by Amancio Ortega Gaona, in La Coruna, 1975
-
-
offer clothing for women 58%, man 22% , and children 20%
Run over 1200 stores over 35 countires, under 6 fascia
-
-
and in Spain
-
during 1990, rising of wage affect how customer care more about fashion and quality in clothing purchase
Galicia began an aggresive push to evolve traditional dressmaking skills and participate in the sector by promoting a concept of "galicia fashion" in 1980's
Galicia's share of national production in textile and clothing sector increased from 7% to 14% from 1991 to 1997
-
A Sourcing Dilemma
-
initially 60% to outsource, such as in China
-