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Themes (Modern/Urban (Modern/minimal (Clear windows, Minimal colour in…
Themes
Modern/Urban
Bold Design
Colour block images
Triangular shapes
Angular/directional lines
Angular/black displays
Block/bold sans-serif typeface
Neon/bright lit store sign
Bold colour palette
Modern/minimal
Clear windows
Minimal colour in branding
Stark white features against a dark backdrop
Leather seat
Open store layout
young demographic
Showcases footwear similar to artworks
Laid back staff members
Urban flavour
Black walls and furniture
RnB style music playing
Dark concrete brick wall
Staff wearing streetwear
Polished concrete flooring
Layered collage posters
Street/lifestyle photographs playing
Urban music playing
Sales driven
Consumer orientated
Posts often/quick to reply
Store is brightly lit
Open store layout/easy to navigate through
Large demographic
Helpful staff
Uniforms make staff easily identifiable
Large logo at entry
VIP membership
Organised/sectioned website and store
Product driven
Homepage displays banner for limited time sales
Calendar of upcoming release dates for latest "kicks"
important buttons displayed with brighter/more visible colour accents
negative linear lighting form above drive traffic from entrance through the store
Patterned signs below showcased shoes
Accent lighting to showcase products
'new' tags displayed online
Fitness Orientated
Movement
Mannequin in a stance of anticipated movement
Movement in shoe line typeface
Shockwave surrounding showcased show
Photographs display people in movement/mid action
Action Words
Sporting Reference
Basketball references
Polished wooden floor with basketball court lines
Basketball mural
Black and white game photographs
Tiled basketball court wallpaper
Staff wearing referee uniform
Posts directed at NBA events