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Market research (Provide (Behavioural, Attitudinal, Produce development,…
Market research
Provide
Behavioural
Attitudinal
Produce development
Public consultation
Public relations
communications
Market measurements
Policy development, implementation and evaluation
Ethics
Behaviour
Preferences
Habits
Life styles
Online presence
Unjustified claims
Codes of practices
Code of Conduct
Code of ethics
Data protection
Legislation
safeguarding all personal data
High standards
Process
Research planning :question:
Exploratory research
Refining the design
Collection data
Organisational records
Primary
Secondary
Intelligence
Quantitative data
Customer ratings
Services satisfaction
Qualitative data
Customers attitudes
Feelings
Decision making
Motivations
In house staff or agencies
Analysis & interpretation
Reporting findings :pen:
Fit for purpose
Strategic goals
What information
What research needed
Who will use it
Compare the information
Links
Pubic
Information
Advertising
Media
Website
Consumers
Customers
Small Businesses & non-profit organisation
Talk to customers
Informal surveys
Data protection 1998
Improving understanding
Evaluate Marketing actors
Market opportunities
Generate, refine
Monitor performance
Improves decision :champagne: