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PALM (Memory (Long term (A regular visitor may be very familiar with some…
PALM
Memory
Long term
A regular visitor may be very familiar with some of the site and can easily remember their way around.
Short term
Hold a small amount of detail in memory for a brief amount of time - typically 7 elements for a matter of seconds.
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An inconsistent design would mean they have to re-learn interface details leading to an uncomfortable user experience.
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