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Basic Art of Design (Design Principles) Digital Artwork (Balance (Balance…
Basic Art of Design (Design Principles) Digital Artwork
Balance
Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. Balance provides stability and structure to a design. It’s the weight distributed in the design by the placement of your elements.
Example:Symmetric or formal balance, asymmetric balance, radial balance.
Unity
Unity is the underlying principle that summarizes all of the principles and elements of design. It refers to the coherence of the whole, the sense that all of the parts are working together to achieve a common result; a harmony of all the parts.
Example:For example, fashions from a specific period share common features of silhouette, materials, and color that identify the style of the day, or the look of a particular designer.
Harmony
Harmonious elements have a logical relationship or progression - in some way they work together and complement each other. When a jarring element is added - something that goes against the whole - it is said to be dissonant, just like an off-note in a musical performance.
Example:Similarity, continuance, closure, proximity and alignment.
Contrast
Contrast is the juxtaposition of opposing elements (opposite colours on the colour wheel, or value light / dark, or direction – horizontal / vertical). Contrast allows us to emphasize or highlight key elements in your design.
Example:For example, black and white (contrasting values), organic/curvy and geometric/angular (contrasting lines/shapes/forms), and rough and smooth (contrasting textures).
Emphasis
Emphasis is also referred to as point of focus, or interruption. It marks the locations in a composition which most strongly draw the viewers attention. Usually there is a primary, or main, point of emphasis, with perhaps secondary emphases in other parts of the composition. The emphasis is usually an interruption in the fundamental pattern or movement of the viewers eye through the composition, or a break in the rhythm.
Example:Isolation, leading lines and convergence, contrast, anomaly, size, placement, and others.
Rhythm
Rhythm can be described as timed movement through space; an easy, connected path along which the eye follows a regular arrangement of motifs. The presence of rhythm creates predictability and order in a composition. Visual rhythm may be best understood by relating it to rhythm in sound. This link will take you to a video clip and explanation of how the sound of a Nigerian "talking drum" follows the intonation and rhythm of speech.
Example:Random rhythm, regular rhythm, alternating rhythm, flowing rhythm, progressive rhythm.
Movement
Movement is the path the viewer’s eye takes through the work of art, often to focal areas. Such movement can be directed along lines, edges, shape, and color within the work of art.
Example:Lines pointing in one direction and spirals, fast-moving objects, placement, direction and others.
Variety
Variety is the use of several elements of design to hold the viewer’s attention and to guide the viewer’s eye through and around the work of art.
Example:A variety of shapes, colors, etc.
Propotion
Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions.
Example:For example, a sofa in the form of a hand is startling because of the distortion of expected proportion, and becomes the center of attention in the room.
