click to edit title

Branding

UX

UI

Marketing

Ad

defs

Make a person fall in love with something

Create a feeling

Defs

A brand is a person's gut feeling about a product, service or company. You can't control the process, but you can influence it.

Branding is not what you say it is, it's what they say it is.

Process

  1. Go to Behance for inspiration
  1. Define the brand

Culture

Customer

Voice

Benefit

Value

  1. Sketch

How would your community describe you?

How would you describe your customers?

How do you sound to others?

How do others feel after interacting with you?

What tangible impact do you have on others?

X-Factor

What makes you radically different?

2.a Brainstorm adjectives. Single words that describe the brand. Write as many as you can, then choose by elimination.

2.b Those adjectives should be positive. The goal is to express attributes based on the ideal of where you want to be in the near future.

  1. Define priorities

What will generate revenue?

Business model canvas

Brand

Identity

Logo

Perceived emotional corporate image as a whole.

Visual aspects that form part of the overall brand.

Identifies a business in its simplest form via the use of a mark or icon.