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(Branding (defs (Make a person fall in love with something, Create a…

- - - - Culture
        
        How would your community describe you?
      - Customer
        
        How would you describe your customers?
      - Voice
        
        How do you sound to others?
      - Benefit
        
        How do others feel after interacting with you?
      - Value
        
        What tangible impact do you have on others?
      - X-Factor
        
        What makes you radically different?
      - 2.a Brainstorm adjectives. Single words that describe the brand. Write as many as you can, then choose by elimination.
      - 2.b Those adjectives should be positive. The goal is to express attributes based on the ideal of where you want to be in the near future.
    - - What will generate revenue?
      - Business model canvas
  - - - Perceived emotional corporate image as a whole.
    - - Visual aspects that form part of the overall brand.
    - - Identifies a business in its simplest form via the use of a mark or icon.