6-D model of national culture
Individualism
Power Distance
Masculinity
Uncertainty Avoidance
Long-term Orientation
Indulgence
Individualism
Collectivism
- everyone is supposed to take care of him-or herself and his or her immediate family only
- "I"----consciousness
- Right of privacy
- Speaking one's mind is healthy
- Others classified as individuals
- Personal opinion expected: one person one vote
- Transgression of norms leads to guilt feelings
- Languages in which the word "I" is indispensable
- Purpose of education is learning how to learn
- Task prevails over relationship
- People are born into extended families or clans which protect them in exchange for loyalty
- "We"----consciousness
- Stress on belonging
- Harmony should always be maintained
- Others classified as in-group or out-group
- Opinions and votes predetermined by in-group
- Transgression of norms leads to shame feelings
- Languages in which the word "I" is avoided
- Purpose of education is learning how to do
- Relationship prevails over task
Small Power Distance
Large Power Distance
- Use of power should be legitimate and is subject to criterial of good and evil
- Parents treat children as equals
- Older people are neither respected nor feared
- Student-centered education
- Hierarchy means inequality of roles, established for convenience
- Subordinates expect to be consulted
- Pluralist governments based on majority vote and changed peacefully
- Corruption rare; scandals end political careers
- Income distribution in society rather even
- Religions stressing equality of believers
- Power is a basic fact of society antedating good or evil: its legitimacy is irrelevant
- Parents teach children obedience
- Older people are both respected and feared
- Teacher-centered education
- Hierarchy means existential inequality
- Subordinates expect to be told what to do
- Autocratic governments based on co-optation and changed by revolution
- Corruption frequent; scandals are covered up
- Income distribution in society very uneven
- Religions with a hierarchy of priests
Masculinity
Femininity
- Maximun emotional and social role differentiation between the genders
- Minimum emotional and social role differentiation between the genders
- Men and women should be modest and caring
- Balance between family and work
- Sympathy for the weak
- Both fathers and mothers deal with facts and feelings
- Both boys and girls may cry but neither should fight
- Mothers decide on number of children
- Many women in elected political positions
- Religion focuses on fellow human beings
- Matter-of-fact attitude about sexuality; sex is a way of relating
- Men should be and women may be assertive and ambitious
- Work prevails over family
- Admiration for the strong
- Fathers deal with facts, mothers with feelings
- Girls cry, boys don't; boys should fight back, girls should't fight
- Fathers decide on family size
- Few women in elected political positions
- Religion focuses on God or gods
- Moralistic attitudes about sexuality; sex is a way of performing
Weak Uncertainty Avoidance
Strong Uncertainty Avoidance
- The uncertainty inherent in life is accepted and each day is taken as it comes
- Ease, lower stress, self-control, low anxiety
- Higher scores on subjective health and well-being
- Tolerance of deviant persons and ideas: what is different is curious
- Comfortable with ambiguity and chaos
- Teachers may say 'I don't know'
- Changing jobs no problem
- Dislike of rules----written or unwritten
- In politics, citizens feel and are seen as competent towards authorities
- In religion, philosophy and science: relativism and empiricism
- The uncertainty inherent in life is felt as a continuous threat that must be fought
- Higher stress, emotionality, anxiety, neuroticism
- Lower scores on subjective health and well-being
- Intolerance of deviant persons and ideas: what is different is dangerous
- Need for clarity and structure
- Teachers supposed to have all the answers
- Staying in jobs even if disliked
- Emotional need for rules----even if not obeyed
- In politics, citizens feel and are seen as incompetent towards authorites
- In religion, philosophy and science: belief in ultimate truths and grand theories
Short-Term Orientation
Long-Term Orientation
- Most important events in life occurred in the past or take place now
- Personal steadiness and stability: a good person is always the same
- There are universal guidelines about what is good and evil
- Traditions are sacrosanct
- Family life guide by imperatives
- Supposed to be proud of one's country
- Service to others is an important goal
- Social spending and consumption
- Students attribute success and failure to luck
- Slow or no economic growth of poor countries
- Most important events in life will occur in the future
- A good person adapts to the circumstances
- What is good and evil depends upon the circumstances
- Traditions are adaptable to changed circumstances
- Family life guided by shared tasks
- Trying to learn from other countries
- Thrift and perseverance are important goals
- Large saving quote, funds available for investment
- Students attribute success to effort and failure to lack of effort
- Fast economic growth of countries up till a level of prosperity
Indulgence
Restrained
- Higher percentage of people declaring themselves very happy
- A perception of personal life control
- Freedom of speech seen as important
- Higher importance of leisure
- More likely to remember positive emotions
- In countries with educated populations, higher birthrates
- More people actively involved in sports
- In countries with enough food, higher percentages of obese people
- In wealthy countries, lenient sexual norms
- Maintaining order in the nation is not given a high priority
- Fewer very happy people
- A perception of helplessness: what happens to me is not my own doing
- Freedom of speech is not a primary concern
- Lower importance of leisure
- Less likely to remember positive emotions
- In countries with educated populations, lower birthrates
- Fewer people actively involved in sports
- In countries with enough food, fewer obese people
- In wealth countries, stricter sexual norms
- Higher number of police officers per 100,000 population