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SITUATION ANALYSIS FOR DASANI CHARCOAL WATER (OTHER EXTERNAL FACTORS (Note…
SITUATION ANALYSIS FOR DASANI CHARCOAL WATER
BRAND ANALYSIS
How is your chosen brand performing in terms of
sales volume
market share over time
What is driving brand performance?
Evaluate strengths and weaknesses of brand marketing activities.
strengths
weaknesses
Note:
Think in terms of 4Ps: new products, promotion (messages and tactics), distribution and pricing. Focus on the Canadian market.
OTHER EXTERNAL FACTORS
opportunities
pose threats
Note
:Summarize trends/forces occurring outside the organization that shape opportunities and pose threats, for example: demographic, social/cultural, technological, economic, political/regulatory. See the text and lecture notes for ideas. Only review factors that are most relevant to your product.
Powerpoint wk 2 42
census canada, pg 342-346,
Canadian business source complete, lexix nexis, newstand, passport
