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CUSTOMER RELATIONSHIP KNOWLEDGE (1-Enhancing the range of contacts with…
CUSTOMER RELATIONSHIP KNOWLEDGE
1-Enhancing the range of contacts with Customers
create opportunities of contact
customers liked points
utilize all available resources
two way communication
80% employee Buckman laboratories contact with customers
words of mouth yo be used
2-Develop deep Knowledge sharing relationships with customers
understanding market situation & Role
in-depth interview with them
contact to all stack holder
encourage employee for deep understanding
use social relations of your own and friends
new product steering committees with customers
3-understanding the needs of customer's customers
Cross all the barriers
proactive approach
end consumers
value chain for supply
4- Articulate unmet needs
collaborative work on new ideas
finds unmet needs
below surface ideas
5-creation of collaborative projects
Mixed or joint venture
Searching & capture new market
Quiet Different service
6-Development of a market intelligence system
beyond market data
PESTLE analysis
outsourcing of the idea
STEELCASE