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SK Event in Dublin (TIMELINE (NOVEMBER (Finalise Sales Materials (Intro…
SK Event in Dublin
TIMELINE
NOVEMBER
Finalise Event Mechanic
Finalise Sales Materials
Intro Docs
Comprehensive Stage 2 Sales Deck
Develop Sales Strategy w/ Clear Leads
DECEMBER
Sales Stage 1
Tee Up JAN meetings
Scope Venues
JANUARY
HIT GROUND RUNNING
Week 1 & 2
Stage 1 Meetings - Target: 50
Week 3 & 4
Close Deals
FEBRUARY
Develop Event With Partner/Sponsor
Finalise Event
MARCH
Execute Event
OCTOBER
Collate Sales Materials/Information
Brainstorm Event Mechanic
Brainstorm Leads
Corporate
Sponsorship
Co Branded Event Paid for by a corporate sponsor
Sponsor Pays Outright for the Event
Partnership
Hosting the Event with a corporate Partner
LEADS
WEB SUMMIT, IRISH LIFE, PENDULUM SUMMIT
Partner Supports event, may not give € but could give access to their database & other channels
Cons
Shared ownership, narrow attendee pool
Pros
Deeper Pockets, 1 stop shop
WISHLIST
Google, Facebook, Allianz, Vodafone, Three, JP Morgan, GAA, IRFU, CarTrawler
Individual
Cons
Labour intensive, Less certain, More Costly
Pros
Diversity of Attendees, Ownership
MACRO GOAL
- To Deliver a Flow Training Event in Dublin to the value of €25k
MICRO GOALS
Develop Sales Materials
Develop Comprehensive HitList of Lead
Develop Efficient Sales Strategy
Secure Sponsor/Partner
MISC:
Case studies (google in particular, car trawler)
Sales Deck & Copy on products
Logos and so on
Pre and post data
Sponsorship
List of companies FGP has worked with
Sports team
Pendulum Summit
What do these companies want? How FGP can help boring people become less boring?
VS