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Spectocor (Business (Started in a garage - became a mid-sized business.…
Spectocor
Business
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Historically, we've grown through direct sales with barest minimum of marketing materials. One or two brochures/flyers, notepads with our name, and that's about it. One video recently.
We believe we're leading the charge. Most of the business is doing what we want it to do currently. Our competitors are not that good, their tech sucks compared to what we're bringing to market.
2007 - $11.5 Million. 2014 - $40 million revenue. Sales is our strength. Our valuation last year was worth about $40 million without owning our own technology. We now own our own technology, in today's marketing, that same valuation would be worth about $250 million.
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:explode: Legal battles - significant attack. This changed the course of our business. It caused us to re-evaluate our licensing agreements, etc.
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Future
This is the first time we'll be able to advertise to the public. The users of our device will turn into a new sales division reaching the facility and doctors.
In the past, we've been a clinical company. We're becoming a data/tech company.
Within 2 years, we think we can create AI in this industry.
We've previously relied on merger/acquisition teams. Our development team in China/Ukraine are highly skilled and would transition with our team.
We will expand from our three services of cardiac monitoring to stay at the leading edge of telemedicine going forward
Industry
Telemdicine will be a household normality in the next two decades.Precursors include kiosks in CVS for blood pressure and such
Hospitals get more money for the exact same procedures in the specialty offices of the specialty doctor offices
Tech in this industry leaves room for us, they didn't know better.
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Brand
Advantages
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For the first time in our history, we will have a customer application. Alivecore :explode: historically we've worked through a physician to a patient. We've never done any kind of outreach to those patients.
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We're available on chat, text, email, fax, etc. We're available on endless modalities
Blue cross blue shield opportunity - lots of strategic partnerships already in play with the current name.
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Opportunities/Work
Services
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:!: this is a top priority. Recruitment (repair reputation necessary - review management, responses, etc)
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Branding- do we want to change the name? - we have power in our in-network contracts. Changing the name requires us to update those and that's a challenge for our growth.
SEO (wants remarketing - we want to see revenue, we know to look for conversion rates. We're a data company and we love data analytics, but we don't know what's valuable data to us)
Expectation
Medical side launch date: May 2018. Can market service without marketing device - device has to be approved the ADA, OSHA, etc.
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:explode: What are you looking for from your agency: have some component in-house is important with a bigger engine on the outside that brings precision and expertise.
Money is not an issue. I'm looking for value and return.
Need a team that will hold themselves accountable to what we're trying to accomplish.
Looking for a company that can help us define the strategy, implement the strategy.
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We're not looking for a website, we're looking for a platform. Login, pay bills, bots, support, etc.
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