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*MARKETING
*MARKETING
SEGMENTATION
gender
age
location
lifestyle
divide market into groups
aim products at groups
target market
customers to aim product at
branding
own brand
easy to recognise
high prices
new products
MARKETING MIX
PRICE
cost plus
loss leaders
primery
penetration
PLACE
channels of distrubution
manufacture
wholesaler
retailer
consumer
RETAILERS
dept stores
independent
chain stores
discount
where to buy
product
product
life cycle
design
USP
branding
PROMOTION
increase sales
.improve image
New product
ADVERTISING
AIDA
attention
interest
desire
action
media
tv
radio
cinema
paper
ASAI
decent
honest
Legal
aim
sales promotion
free sample
3 for 2
increases
USP
different to competition
Highlight in promotion