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Reading 2: The marketing environment (Macro environments (Ethical (FSC),…
Reading 2: The marketing environment
The organisation
Customers
Suppliers
Publics
Competitions
Marketing intermediaries
Macro environments
Economic
Technological
Social
Ethical
FSC
Legal
Data protection
Political
PPP
Environmental
Customers
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
Marketing intermediaries
Advertising
Media
Retailers
Wholesalers
Value to its customers
Suppliers
Resources
Raw materials
Components
Finish goods
Cost increases
Disruptions
Shortages
Competitors
Direct
Substitutes
New entrants
Offering better value
Publics
Media
Goverment
General public
Reputation :checkered_flag:
Competitive advantage
Cost leadership
lower cost
Differentiation
Customer value
Focus
niche Market
Competitive positions
Table p27
Porter's five forces (ACCA)
Ansoff growth Matrix
Market Penetration
Product development
Market delevlopment
Diversification