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Marketing Research (applications (policy development (implementation and…
Marketing Research
applications
behavioural
attitudal
product development
policy development
implementation and evaluation
public consultation
communication
public relations
market measurement
trends
process
planning
relevant sample
target population
appropriate questions
suitable format
potential bias
exploratory research
refining design
data collection
principal types
organisational records
marketing research
primary
secondary
marketing intelligence
analysis and interpretation
bias
limitation
reporting
strategic plans
corporate goals
information needed
who will use it how
evaluate
ethical issues
privacy
distortion of reality
improve business decisions