Please enable JavaScript.
Coggle requires JavaScript to display documents.
Environmental scanning (The purpose of environmental scanning for Steers,…
Environmental scanning
A quick and unexpected change is a crisis because the business did not anticipate the change and therefore the business will probably not have a contingency plan in place to deal with the crisis
The process of finding information about possible current and future events that may have an impact on the performance of the business
It is done to ensure that the business is ready for developments in the internal and external environments by adapting timeously to realign resources to take advantage of opportunities and overcome threats.
-
Environmental scanning will also help management to understand the impact of the business decisions on the competitive position and the sustainability of the business
-
-
Management has to take into consideration where the business wants to go( vision) and then formulate a mission and strategies that will give the business directions on how to get to the destination.
Environmental scanning monitors the business environment to detect threats or problems that should be avoided and opportunities to get ahead of competitors
-
-
From the above illustration it is clear that a SWOT analysis is a very handy tool to conduct an environmental scan. The Swot Analysis can be used to identify:
-
-