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Ch. 4 Acquire Subject Matter Expertise (Importance (important for…
Ch. 4 Acquire Subject Matter Expertise
Importance
important for providing key insights
typical model will be between completely wrong and completely correct
what is considered a success?
key for deciding to continue project
convincing management solution worth implementing
set realistic expectations for model performance
suggest ideas for data collection
where is relevant data?
suggest ideas and alternatives for modeling
acquisition
bring in early on in a project
subject matter expert most appropriate machine learning user
more than accountants and marketers
greater and faster returns
Subject Matter Expert (SME)
if unavailable
discuss domain to be modeled w/ data science colleagues
interview SME's
read trade journals
read internet sources on subject
read definitions of available features found in data dictionaries around the web