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MIND MAP (STYLISED (Lavish (Satin grey lid
Cylinder shaped bottle
Smooth…
MIND MAP
STYLISED
Lavish
Satin grey lid
Cylinder shaped bottle
Smooth bottled surface
Hourglass shape
Elongated shape
Verified
Premium plastic sleeve
Product reflection
Sleek layout
Stage appearance
Crisp images
Monochromatic colour palette
Products enlarged
Refrigerated
Close product shots
Large twist cap
Higher value
Hefty
Thick glass bottle
Ornate
Product as display photo
Logo as display photo
Unstructured colour palette
Blue gradient
Dark to blue gradient
Contrasting logo colours
Inconsistent background colours
Bright colour accents
Inviting green & blue colour palette
Logo displayed vertically
Warped san serif font
Large to small text
Geometric design
Inconsistent background colours
Black tint over images
Pop of colour through images
Fade around images
Short shadow
Blue colour palette
Enlarging product glow
Body copy centred
Full sized sticker back & front
Images differ in size
Animated images
Bird sound effects
Level-tiered scrolling
Images relate to advertisement
Minimal
Empty space
White space
Minimal text
Solid white background
Black & white accents and fonts
Blue, black & white colours
Little use of text
Artificial lighting
Large shelving
Only grey used
Blue, white colour theme
Blue, white colour palette
Black and white logo
Gradient blue palette
Clean sans serif
Classic sans serif
Capital fonts
Balanced pages
Clear bottle
Consistent font
Small product shots
Thin, clear plastic
Simple scroll
Basic scroll
Easy to read
ENVIRONMENTAL
Lifestyle
Fireworks
Fashion
Interior design
Bright
Colourful food ideas
People drinking water
People holding water
People surfing
People in mountains
People smiling
Families laughing
Smiles
Active people outdoors
Placed with competitors
Video about history
Ethical
Sale ticket
Made in Australia
100% profits donated
Ending global poverty
Families in Nepal
Low-medium value
Naturalistic
Pink flower
Water bubbles
Underwater images
Landscape images
Fresh and refreshing water
Water drops
Landscape images
Mountains in logo
Beaches
Ice melting
Water droplets
Underwater images
Product in water
Mountains
Non-refrigerated
Natural glass bottle
Recyclable
Wildlife
UTILITARIAN
Structural
Sharp edges
Assorted grid layout
Horizontal grid layout
Images within grid
Consistent images
Curved at bottom
Oblong plastic bottle
Rectangle shaped
Square base
Top shelf
Middle shelf
Accessibility
Accessible and relevant information
Versatile content
Text heavy
Small sticker attachment with
information
Available near registers
Textured plastic lid
Textured & small twist cap
Embossed twist bottle design
Small twist cap
Ribbed plastic design
Small white twist cap
Easily accessible information
Simple drop-down menu
Infinity scrolling
Pop out menu
Price ticket
Sold in supermarkets
Sold in selected supermarkets