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Guide Download (Add to List: Whitepaper Downloads (Create Salesforce Lead)…
Guide Download
Add to List: Whitepaper Downloads
Create Salesforce Lead
Send Email + Slack notification
Send email with Link to View/Download Guide
User clicks on the Guide DL link
Nurture Email A: Decision Maker (primary CTA- DEMO)
Nurture 1- Excited that you have decided to join the ZT movement. Was the guide helpful/solicit questions.
Nurture 2- Key Outcomes for Google: No VPNs, Better UX, Visibility, 30% Reduction in IT Support. Request a Demo!
Demo YES? > Send to Sales (Get company + platform needs info)
Demo NOT RIGHT NOW?
Nurture 3- Tips/Recommendations (pull from Meetup deck, slide 16)
Demo YES? > Send to Sales (Get company + platform needs info)
Nurture 4: Companies who have been successful.. You don't have to have Google sized $$$!
Demo YES? > Send to Sales (Get company + platform needs info)
Nurture 5: Case study - Rackspace + Jungledisk
Nurture Email B: Influencer/Unknown (primary CTA- Free Trial)
Nurture 1- Excited that you have decided to join the ZT movement. Was the guide helpful/solicit questions. Mission is to make going ZT as easy as possible.. invite to try SFT platform free for 30 days
Sign-up YES? > Send to Sign-up Nurture
Sign-up NO?
Nurture 2: Do you need help getting started?
Yes? > Send to Sign-up Nurture
Nurture 3: SFT Tips and Tricks (video tutorial to show how easy it is? to get set-up?) OR How does the Access Fabric work?
Yes? > Send to Sign-up Nurture
Nurture 4: Tip- Write Job Stories to Understand Your Users
Yes? > Send to Sign-up Nurture
Nurture 5: Case study - Rackspace + Jungledisk