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Marketing environment (Competitive advantage (Ansoff growth matrix (market…
Marketing environment
Competitive advantage
cost leadership
restrict profit
suppliers power
customer power
substitutes
rivalry
differentiation
higher prices
unique advantage
identify
market segments
establish attributes
determine competitors' attributes
customers' view of competitors' strength
gaps between expectation and offerings
can org fill the gap
1 more item...
focus
know competitors
5 forces model p25
broad view
who customers view as competitor
analyse their
objectives
strategies
strengths
weaknesses
reactions to their own
strategies
marketing
competition
industry structure
profitability
Ansoff growth matrix
market penetration
market development
product development
diversification
Micro
immediate
customers
markets
business
consumer
reseller
govrernment
international
marketing intermediaries
help
distributing
selling
promoting
suppliers
resources
relationship
power imbalance
cost increase
disruption
shortage
competitors
direct
substitutes
new entrants
publics
financial
media
government
citizen-action
local
general
internal
Macro
external factors
social
opportunity for innovation
technology
strategic window
economic
environmental
political
opportunities
threats
legal
strategic window
ethical
opportunities