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2018 Initiatives Digitales (Shopper Engagement (Analytics (Social Media…
2018
Initiatives Digitales
Shopper Engagement
Traditionnal Channels
Social Media
Mobile
Consumer Care Center
Analytics
Social Media Listening
Omnichannel Shopper Experience
Shopper Recomandation
Outlet Execution
B2B Self-Service
B2B Digital Marketing
Digital Activation of Path-to-Purchase
Precision Contextual Shopper Marketing
Personalization, Product & Offer Recommendation
Loyalty Mgmt.
In-Store Product Activation
Connected Store
In-Store Connectivity
POS
Digital Signage
Trade Marketing
Trade Pricing and Promotions
Shelf Space and Assortment Mgmt.
Cross Channel Mgmt.
Direct Campaign Mgmt.
Web Content Mgmt.
E-Commerce Mgmt.
Digital Asset Mgmt.
Key Account
Strategic Planning
Marketing Resource Management
Product and Portfolio Mgmt.
Lead/Prospect Mgmt.
