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Graphic Design in the Digital Era: The Rhetoric of Hypertext (What…

- - - - Digital production and the possibilities created for global
        interconnection and simultaneous discourse on-line thus has raised a series of new questions on the nature of reading and interpretation, and of communication and the very “status” of signs.
- - - - But without denying the impact of electronic devices on the
        culture of communication, how far can the thesis of the absolute
        revolutionary power of the computer and nonlinear reading
        systems be taken?
- - - - Actually, the structure of thought can be
        shown by establishing the relationships between things. Complex
        thought, with multiple cross connections, can be expressed in both structures, since the circumstances of format and the order in which it is set out must be adapted to conditions of expression and, more specifically to the needs of speech
        
        Some texts in linear format may contain complex thinking;
        the signs within a text may be, in themselves, the result of the mobilization of different places and encyclopedias.