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Marketing concept Reading 1 (Marketing exchanges (Entertainment, Actives,…
Marketing concept Reading 1
Exchanging relationships
Promotion
Marketing exchanges
Entertainment
Actives
Knowledge
Advice
Facilties
Services
Marketing orientation
Sales
Satisfy customers requirements
Strong customers relationships
Marketing function
P10 & P11 activity 4.2
Marketing process
Analysis market
Understand potential customers
strategy selection
Deliving value
Formulation offering
Loyal customers
Understanding your customer needs
Monitoring
Mission statments
page 12 ( six test)
Adapted over time
Corporate Strategy
Identified opportunities in markets
Opportunities
Resources
Respond to changes p15 :explode:
Target Market
Strategic window open
Market requirements
changes in market p 15 :fire:
SWOT
Globalisation
Expand into new Markets