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MARKETING PLAN (Strategies (Niche, Entertain, Unique, Identity, Connection…
MARKETING PLAN
Strategies
Niche
Entertain
Unique
Identity
Connection
Customer
Quality
Convenience
Innovation
Satisfaction
Speed
World Wide Web
Benefits/Principles
Specific Target
Market Research
Objective
Individualized (one-to-one)
Information
types
Psychographic
Geographic
Demographic
Steps
Buying-cycle
Quality
Long-term value
Complaints
Info on best customers
Best customers
Info on products
Relationship (CRM)
Customer Sensitivity
levels
Sensitivity
Alignment
Awareness
Partnership
Problem
Data Mining
Analysis
Action
Competitive Advantage
Marketing Mix
Price
Product
Place
Promotion
