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Cross-Media Communications Drew Davidson uploaded image (Terms &…
Cross-Media Communications Drew Davidson 
Terms & Process
Refers to integrated experiences across multiple media, including the Internet, video and film, broadcast and cable TV, mobile devices, DVD, print, and radio.
The new media aspect of the “cross-media experience” typically involves some level of audience interactivity. In other words, it’s an experience (often a story of sorts) that we “read” by watching movies, dipping into a novel, playing a game, riding a ride, etc.
Cross-media communications is a complex integration of experiences across multiple media that encourages our interactivity.
Transmedia is a term coined by Henry Jenkins and it’s very similar to cross-media. In fact, they could correctly be considered synonyms. In both cases, they are referring to inter-related and integrated media experiences that occur amongst a variety of media. The main
Cross-media experiences are participatory. They engage us to get us more actively involved in the media experiences and we are rewarded with more awareness and ownership. We
Mixed media is a term that refers to combining several media together into a collage of one experience.Mixed media is a term that refers to combining several media together into a collage of one experience.
Connectivity refers to being able to get online and have a high speed, broadband connection that enables media to be experienced with a fair degree of ease and success.
When discussing the connectivity, wireless networks come into play and these networks enable ubiquity in our cross-media communications. A ubiquitous experience is one that we can have whenever and wherever we want.
Metamorphic content can be incorporated into cross-media communications to more fully encourage us to get actively involved as our interactions matter and have an impact on the experience.
Pervasive experiences are meant to be a big part of our lives so that we get more immersed in them. Majestic
Tentpole is a term used to describe one big media experience that supports a lot of other related media experiences. A great
Process
RETROACTIVE. Cross-media ideas start after the fact and so design and development take place with an established story and the related media experiences are interwoven with the existing media
Pro-active
Just as often, cross-media communications are considered up front. A cross-media campaign full of tie-ins can be planned from the get go. So the
Development
Concurrently, these various media experiences need to be developed. Again, depending on when a cross-media decision is made determines how the development proceeds.
Implementation
Implementation is when it is made available for public interaction. As before, the timing of the cross-media decision makes a difference here as well.
Design
Now that the idea of a cross-media experience is being considered, design comes into play to help realize the concept. Here
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Marketing
Marketing departments can take advantage of cross-media to get their messages out and about. Ideally, we are able to participate in the marketing of products and services that we enjoy and ignore the ones we don´t
Fans
Marketing can help turn customers into fans. We get more involved with the product, or the service, or both, and also with the marketing of it all. Cross-media campaigns can be a big part of getting customers more involved and more invested in various products and services.
Information Resource
Cross-media communications affords companies the opportunity to share information with people. Opening up information about a company may seem risky, but it also gets customers more informed and aware of a company. We get
Social Networks are a powerful way to spread good word-of-mouth marketing. Dynamic websites are making it really easy to connect social groups of people together in huge interwoven networks that can be searched to find what you’re interested in. Marketing is made through all the associations and links as people connect each other to goods and services with their recommendations.
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