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successful Relationships (2 High level of consumer satisfaction text…
successful Relationships
1 consumer value
2 High level of consumer satisfaction text
Defector
merely satisfied
Terrorist
negative word of mouth
Apostles
word of mouth
Hostage
no alternative goods
Completely satisfied customer
loyalist
Mercenaries
move easily
3 strong sense of of customer trust
4
consumer retention
Gold tier
price sensitive
iron tier
spend volume & profit
platinum tier
heavy users
lead tier
ctost the company money