Graphic Design in the Digital Era: The Rhetoric ofHypertext
The image is a powerful way of bringing home a point, both logically and emotionally
Easy to process and store.
Formats
Typefaces
Grids
Colors
Textures
Digitalization of information
electronic nature
Makes the data processed both more virtual and nonmaterial and also more ephemeral
hypertext
power to "freely" navigate between different parts at the same time was something resulting only from the digital device and previously unknown
Nonlinear reading processes and digital information systems
paradoxes and contradictions
The organization of parts obey the need to fit thought into order available in that format
Nonlinear in not exclusive to computers
Nonlinearity does not necessarily imply open thought processes.
The electronic page
Has a series of devices for helping navigation and for building the experience.
The reading experience via Web pages becomes dynamic.