Identify Success Criteria
who will use the model?
Is management on board with the project?
will make success or failure at every step
important at end when decisions are made about implementation
can the model drivers be visualized?
How much value can the model produce?
Decide whether to continue
consider running a pilot program
want projects to either succeed or fail quickly to minimize risk
models to think through risk
mission and factors leading to success that can stifle future growth
the external environment that provided data for your analysis has changed drastically
"black swan" scenario: ones understanding of reality can change from one moment to the next w/ intro of new info
model being insufficiently predictive, or, alternatively too predictive