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Persuasion (Characteristics (It is not coercive ("Do this!",…

- - - - When members of an audience hear a persuasive appeal, they compare it to opinions that they already hold
- - - - Depending on the type of thesis statement
    - - Proposition of fact
        
        Listeners are required to choose the truth for themselves
        
        Debate yes/no questions
        
        E. g. "Bottled water is/isn't healthier for you than tap water"
      - Proposition of value
        
        Explore the worth of an idea, person or object
        
        E. g. "Cheerleaders are/aren't just as valuable as the athletes on the field"
      - Proposition of policy
        
        They recommend a specific course of "action"
        
        E. g. "We should/shouldn't vote for the candidate X"
  - - - When you set about to convince an audience, you want to change the way its members think
    - - When you set about to actuate an audience, you want to move its members to a specific behavior (adoption - discontinuance)
  - - - The speaker makes his/her purpose clear, usually by stating it outright early in the speech
    - - Disguises the speaker's persuasive purpose in some way
- - - - Does the author's proposal make sense?
      - Characteristics
        
        Often contain expert testimony
        
        Often contain statistical information
        
        Suggest that the product is the 'logical' or 'right' choice
    - - Is the author's proposal the right thing to do?
      - Characteristics
        
        The right thing to do
    - - Will accepting the author's proposal make me feel better?
      - Characteristics
        
        An appeal to the emotions
- - - - Try to convince you to do or buy something
    - - Editorials about current issues appear in newspapers and magazines, or on television, radio and the internet
    - - Is often about political issues and usually includes emotionally charged appeals
    - - Try to convince an audience to take action
    - - Reviews evaluate items like books or movies and state an opinion as to whether the product is worth the reader's time and money
    - - Provide commentary on a particular topic, often combining text, images, and links to other blogs, web pages, and other media related to its topic. Blogs also allow readers to respond
    - - Use logic, reason, and emotion to convince readers to join the writer in a certain point of view