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Marketing Environment :evergreen_tree: (Micro-environment (Public…
Marketing Environment :evergreen_tree:
Successfully compete
Analyse
Micro
Macro
Using
Research
Intelligence
Micro-environment
Customers
Re-seller market
Most important
Government market
Public services
Consumer markets
Personal consumption
Business markets
International markets
Marketing Intermediaries
Customers
Distribute
Sell
Promote
Physical distributors
Marketing consultants
Media research agency
Importance
Deliver value
Status partner.
Suppliers
Input offerings
Supply resources
Relationship disruptions
Satisfaction :check: :red_cross:
Partners
Relationship testers
Cost :moneybag:
Power
Shortages
Disruptions
Competitors
Direct (offer similar)
Substitutes (Alternative means)
New entrants (something new)
Monitor
Better vaule
Public
Financial orgainsations
Media reporting
Government
Consumer groups / activists
Local community
General
Influence good or bad activities / reputation.
Macro-environment
External factors
P
olitical :fist:
Parties :tada:
Figures :silhouettes:
Membership
Threats :red_cross:
Opportunities :check:
E
conomic :money_with_wings:
Innovation :bulb:
S
ocial :
Innovation :bulb:
Opportunities :check:
T
echnology :iphone:
Innovations :bulb:
Strategic windows
L
egal :male-judge:
Opportunities :check:
Threats :red_cross:
Changes
Strategic windows
Resources
E
thical :left_right_arrow:
Opportunities :check:
Awareness
Impact of activities.
E
nvironmental
Challenges
Innovation :bulb:
Competitive Positions and Differential Advantage
Competitors
Advantage involves position