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Consumer Characteristics (Demographics (Education, Gender, Income, Age,…
Consumer Characteristics
Consumer Lifestyles
Demographics
Education
Gender
Income
Age
Family composition & occupational status
Personal Characteristics
Consumer Innovations
Consumer self-efficacy regarding technology & the online world
Consumer self-efficacy & privacy, security & trust
Gregariousness
Consumer decision-making
Need identification/need arousal
Search & the consideration set
Evaluation of Alternatives
Post consumption evaluation
Perceived Risks
Search Activity